AI Content Risks for Multi-Location Businesses: What Operators Need to Know
AI content risks for multi-location businesses are most dangerous not when they’re obvious — but when they’re invisible. Fabricated citations look like real ones. Hallucinated statistics read as credibly as verified ones. A JMIR study evaluating GPT‑3.5, GPT‑4, and Bard across 471 references found hallucination rates of 39.6%, 28.6%, and 91.4%, respectively, and precision as…