How Does E-E-A-T Apply to AI Search?
E-E-A-T in AI search is not a secret ranking formula—but it now determines whether AI systems can retrieve, trust, and cite your content at all. Google’s own documentation confirms that “E-E-A-T itself isn’t a specific ranking factor, using a mix of factors that can identify content with good E-E-A-T is useful” — Google Search Central….