What Does NAP Consistency for AI Visibility Actually Do?
NAP consistency for AI visibility helps search engines, maps, directories, and AI systems confirm that separate records describe the same real-world business location. “NAP” — name, address, and primary phone number — is not currently a confirmed standalone ranking factor for Google AI Overviews, AI Mode, ChatGPT, Perplexity, Claude, or Gemini. According to Google’s own…