Generative engine optimization (GEO) is the practice of structuring content and brand data so that AI systems — such as ChatGPT, Gemini, Claude, and Perplexity — can understand, quote, and recommend your business in their generated responses. It’s not a replacement for SEO. It’s the next layer operators need before their highest-converting traffic channel gets…
The search landscape has fractured into three distinct optimization disciplines — SEO, AEO, and GEO — and operators running multi-location businesses need a strategy that addresses all three or risk going invisible in the channels that convert best. According to McKinsey, about 50% of consumers now intentionally seek out AI-powered search, and 44% of AI…
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