AI search sentiment is the characterization a generative answer assigns to a brand for a specific prompt — positive, negative, or mixed — based on the evidence the model retrieved at that moment. “Sentiment is the unstable signal: whether a brand is framed positively or negatively flips about 6.7 times more often than whether it…
AI trust signals are the observable evidence — entity consistency, independent corroboration, reputation, expertise, and location accuracy — that answer engines use to decide whether a brand is worth recommending, not just citing. Search systems have said they “largely understand the quality of content through what are commonly called ‘signals’” rather than through a single…
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