Why Traditional SEO Alone No Longer Wins Informational Search
Traditional SEO no longer controls informational search outcomes — and the data makes that shift impossible to ignore. A 2024 analysis using Datos clickstream data found that 58.5% of U.S. Google searches and 59.7% of EU searches ended without any click to a website. When AI Overviews appear, organic CTR on informational search queries drops…
